2017’s Hot Hot Hot Travel Trends


In just over a month 2016 will come to an end, and we will welcome in a new year. This is also the time when many companies, regardless of the nature of their business, will come out with their predictions for what 2017 will bring.

Booking.com has done just that with eight travel predictions for the new year. The data is based on traveller endorsements, reviews, preferences and insights, as well as industry leading understanding and innovation in e-commerce travel technology in 10 markets.

1. Instant gratification 2.0

Technology is fuelling a more demanding and impatient traveller. 44% of travellers already expect to be able to plan their holiday in a few simple taps of their smart phone and over half (52%) of respondents expect their use of travel apps to increase in 2017.

The coming year will see this expectation addressed in an unprecedented way. From finding the nearest ATM or available WiFi to queue jumping at top attractions and getting on-the-go advice on how to get over jetlag, meaningful functionality in palm-based technology will abound.

With new developments in machine learning and Artificial Intelligence, go-to apps will go beyond mere functionality and evolve into real companions—travel besties – predicting the unique needs of travellers.

The use of smart, instant message technology that moulds to travellers’ preferences to solve every question and wish in real-time, regardless of where they choose to stay, will become second nature.

2. Getting to business

The ‘bleisure’ boom is well and truly underway, and 2017 will see a further upswing not only in the blurring lines between leisure and business travel, but in the value attached to workplace travel opportunities.
  • Of the 40% of global travellers who journeyed for business this year, 46% would travel even more for business in 2017.
  • 49% of business travellers have extended their business trips to further enjoy the destination, while 75% intend to do so the same or more in the coming year.
  • 30% of travellers said they would accept a lower paid job if it meant they could travel more for work.

3. Appetite to discover

The discovered world has many undiscovered places, and 2017 will see travellers unleashing their inner explorer like never before. Whether it is trekking into a remote mountain village or finding a gem of a guesthouse on the other side of tracks, there is an ever-growing appetite to embrace undiscovered environments in an authentic way.

  • 47% would like to explore corners of the globe that none of their friends have been to.
  • 56% of travellers would like to do more independent travel in 2017, a trend particularly prevalent among those from Brazil, India, U.S., China and Thailand.

4. Mind, body and soul

In a hectic world people are increasingly seeing travel as a way to bring balance back into their lives. Almost half (48%) see going on holiday as a moment to reflect and make better lifestyle choices. The coming year will see many travellers prioritising health conscious trips, particularly those from India, China and Thailand.

44% are interested to experience spa/relaxation travel, 38% in a health/well-being travel experience, and 51% intend to take more of their annual leave in the coming year than this year.

Accommodations across the world are upgrading their offerings to match this growing demand – from a diverse range of SanctuStays, accommodations ranging from villas to apartments to resorts offering complementary meditation facilities, health spas and wellness workshops to promote a holistic lifestyle.

5. Go green or stay home

Sustainable travel means many things to many people, but there’s no denying the trend for both travellers and accommodations becoming more environmentally and sustainably aware as well as responsible. The coming year will see over a third (36%) of travellers planning to choose more eco-friendly travel options than they did in 2016 and nearly 2 in 5 (39%) interested in an eco-tour travel experience.

This mirrors the way in which people are increasingly finding ways to fulfil their aesthetic travel needs while maintaining cultural and environmental integrity by taking longer, more scenic routes and modes of transport.

There will also be increased discussion around economic incentives such as tax breaks for eco travellers (41% in favour), introduction of an international standard for sustainable accommodation (41% in favour), and transport providers giving travellers more information about carbon offsetting (26% in favour).

6. Simple pleasures

Travellers in 2017 will be inspired by their own aspirations rather than material possessions.

  • 58% of travellers plan to prioritise spending on experiences rather than material possessions while on holiday.
  • Travellers are also becoming less interested in fancy embellishments, with only 10% of travellers saying a butler/concierge service was essential for their hotel stay.
  • Fancy, high-end toiletries also appear to be a thing of the past as only 13% of travellers said that these would be essential to enjoying their travel experiences.

7. The human touch

Interacting with staff and forging genuine relationships on holiday will be an increasingly important hallmark of travel in 2017. Travellers are starting to understand that human touch is irreplaceable. and crave this human interaction to make their holiday memorable.

  • 42% of travellers asserted they would not stay in an accommodation without friendly/helpful staff.
  • 40% confirmed they would not stay in an accommodation with more than three negative reviews.

Accommodations such as B&Bs and ryokans look set to continue as the most highly rated by visiting travellers.

8. Fly me to the moon

Travel has become a lifestyle, not a luxury for many people, and they desire to explore beyond this world. 44% of people see a future where they will holiday in far flung corners of the galaxy or deep under the ocean, which may not be as far off as one might think.

While space tourism remains a work in progress, trips to some of the darker recesses of earth’s oceans are well underway. High-speed rail continues to advance, and is scheduled to connect travellers to the remote corners of northern Africa. NASA is investing in a supersonic passenger aircraft that will allow for faster, greener, safer and quieter air travel. And  a Tesla autopilot-enabled vehicle is scheduled to “drive” from Los Angeles to New York in the summer of 2017.

These advances are steadily stoking travellers’ imaginations, as well as their collective desire to explore beyond the horizon.

“Experiencing the unknown, encountering different people and cultures, and testing new limits has always been at the core of what drives us to travel and 2017 is certainly shaping up to be an exciting year,” said Pepijn Rijvers, chief marketing officer at Booking.com.

He added that while travellers would have an insatiable appetite for adventure in 2017, they would be mindful of the impact those experiences could have on the local culture and issues surrounding sustainability.

“Whether it’s the other side of the planet or just down the street, we want to dig deeper, seeking authenticity and a real sense of connection at every step along the way.”

See original article at http://www.webintravel.com/predictions-hot-trends-for-travel-in-2017/


About Author

Founded by two travel and technology professionals with years of experience in Asia, Representasia specialises in sales & marketing representation throughout Southeast Asia for travel/hospitality technology providers and travel-related startups, as well as providing marketing consultancy services for hotels and travel businesses in the region.

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