Best Year In 20 For Thailand’s Hotel Industry


Thailand’s hotel industry has just recorded its best overall occupancy rate for 20 years with visitor arrivals nudging 30 million, driven by demand from mainland China.

The overall occupancy for 2015 for the country was 73.4%, according to STR Global, up 13.6% over the previous year.

December was particularly strong with average occupancy reaching 77.4% – the highest since 1995.

Thailand hotel 20 year performance chart from STR Global

Bill Barnett, MD of C9 HotelWorks, says that Thailand’s notoriously volatile tourism industry means hoteliers are looking to the future with a mix of excitement and trepidation.

“I think everyone can feel the buzz,” he said at the recent Thailand Tourism Forum.

“There is palpable excitement in the industry tinged with the uncertainty of not knowing what is around the corner.

“This is a very dynamic operating environment as Thailand works out what life is like after 30.”

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Founded by two travel and technology professionals with years of experience in Asia, Representasia specialises in sales & marketing representation throughout Southeast Asia for travel/hospitality technology providers and travel-related startups, as well as providing marketing consultancy services for hotels and travel businesses in the region.

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