Hotels sit on more data from their guests than, arguably, any other sector in the travel industry.
And, remarkably, some probably do not even realise that they do, let alone what to do with it.
The folk at SnapShot have pulled together a pretty good infographic that segments hotel data into various areas, such as distribution, revenue management, and reviews.
Here it is (click the image or here for a larger version):
See original article at https://www.tnooz.com/article/check-in-to-the-vast-world-of-hotel-data-infographic/