From Data to Action: the Future of Hospitality Marketing

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Hotels have huge amounts of incredibly useful data at their fingertips, but very few of them are using it as effectively as they should.

In this presentation, Alan Lammin from our partners See-Muaang Solutions takes a look at the rise of big data and how savvy businesses are using it to drive highly targeted marketing campaigns, with a particular focus on hotels & resorts.

You will learn:

  • What big data is
  • How much data businesses are producing
  • How to turn big data into value
  • The rapid growth of internet, mobile & social media penetration in Southeast Asia
  • What data-driven marketing is
  • The benefits to hotels of using data-driven marketing
  • How hotels can collect useful customer data
  • How you can use your hotel’s WiFi to collect data
  • How IHG and Denihan are using big data to transform their marketing

Click below to view this fascinating presentation, then contact us to find out how we can help your hotel with your data-driven marketing efforts!

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About Author

Tim is one of representasia’s co-founders and the company’s CMO. He has been in the tourism industry since 1992 and has worked in Paris, London, Saigon & Bangkok. He has a strong background in operations, technology, sales & marketing. Representasia is his second business venture, following his founding of a successful Vietnam DMC in 2009.

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