Hotel vs Brand Websites: SEO Friends or Foes?

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SEO best practices leave a great deal of room for debate, but nowhere more so than in the ultra-competitive hotel industry, where hotels compete not only with other accommodations but with OTAs and metasearch sites to rank on Google.

One of the latest SEO debates is whether an individual property’s use of a custom website with its own domain (“onehotel.com”) conflicts with the SEO of the parent brand’s property page on the brand domain (“brand.com/onehotel”). Some brands fear that Google views these custom hotel sites as “doorway pages,” which could harm rankings for both sites.

This is a misconception, however, and many agree that custom hotel sites are not doorway pages, as they are not intended as webspam. But that doesn’t mean hotels should create custom sites for the sake of it. The most successful hotels understand how brand and hotel sites complement each other to maximize on marketing and SEO opportunities…

…continued in full at http://skift.com/2015/06/30/hotel-vs-brand-websites-friends-or-foes/

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Founded by two travel and technology professionals with years of experience in Asia, Representasia specialises in sales & marketing representation throughout Southeast Asia for travel/hospitality technology providers and travel-related startups, as well as providing marketing consultancy services for hotels and travel businesses in the region.

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