Airlines are big companies. They have thousands of members of staff and even more ‘touch points’ when it comes to customer communications and service around the globe. The last thing they need is to be on social media, right?
Wrong. And in fact, some of the biggest airlines in the world are leading brands in their own right on social media. They work really hard to develop high quality campaigns and a strong presence on social media, and it results in excellent outcomes.
In this post, we’re going to look at the top 7 airlines in the world (as decided by The World Airline Awards 2015), and see what it is they do to make social media a huge marketing machine…
Read the full article at http://www.business2community.com/social-media/how-the-worlds-top-7-airlines-use-social-media-01272008#YfvLfL0O4GFWFxe6.99
