Ignore the hype: SEO is alive & kicking in travel


“SEO is dead” is a well-known catchphrase, most commonly heard from newly unemployed spam merchants in bitter reaction to Google’s latest algorithm update.

It’s always a wild exaggeration of course – the only thing that can “kill” SEO is for consumers to stop using search engines. Unfortunately, nuance and restraint does not a clickbait headline make and the true victims of this hyperbole are business owners caught in the middle, trying to make sense of confusing and often conflicting advice on search marketing best practice.

But while SEO may not be dead, there’s no doubt that in just a few years it has changed almost beyond recognition…

Read full article at: http://www.tnooz.com/article/ignore-the-hyperbole-seo-is-alive-and-kicking-in-travel-even-for-the-small-guys/


About Author

Founded by two travel and technology professionals with years of experience in Asia, Representasia specialises in sales & marketing representation throughout Southeast Asia for travel/hospitality technology providers and travel-related startups, as well as providing marketing consultancy services for hotels and travel businesses in the region.

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