Jumeirah Adopts Proxce’s Award Winning Proximity Identity Management System


Proxce, Inc. has announced today the adoption of its Proximity Identity Manager (PIM) at the Jumeirah Group’s hotels, which boast some of the most luxurious hotels in the world. Proxce’s PIM will provide guests a more personalized experience through their smartphone such as mobile check-in and advanced location based services with many new features to be announced in the upcoming months.

Thanks to Proxce’s technology, guests will be able to upload profile information, associate existing profiles, experience real-time location based interaction with the hotel and Jumeirah can create contextual experiences based on each guests’ likes and preferences.

“Proxce’s innovative technology is a powerful identity management solution that creates personalized interactions for our guests and allows Jumeirah to extend its capabilities in providing the finest service quality and making their experience with us memorable and unique,” said Nancy Wolff, Vice President of Hotel Systems atJumeirah Group.

This partnership will usher in a level of innovation for a hotel group that has always lead the pack.

“We are excited to partner with Jumeirah to provide a state-of-the-art identity management and mobile check-in experience. The Jumeirah group has always been at the forefront of innovation especially when it comes to providing exceptional guest experience and we are proud to be a part of that,” said CEO and Founder Madhu Madhusudhanan.

About Proxce (www.proxce.com)

Proxce provides a proximity based identity management solution. The system allows for a seamless association of different types of guest profiles with location and connected devices (IOT) thus enabling hotels to provide services like mobile check-in and keyless entry to guest rooms.

Based in Silicon Valley, the company recently won the award for “The Most Innovative Startup” at the prestigious Phocuswright Conference and their system is used by many hospitality groups. Contact us at marketing@proxce.com

About Jumeirah Group (www.jumeirah.com)

Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts including the flagship Burj Al Arab Jumeirah. Jumeirah Hotels & Resorts manages properties in Dubai and Abu Dhabi, UAE, and Kuwait in the Middle East; Baku, Bodrum, Frankfurt, Istanbul, London and Mallorca (Spain) in Europe; the Maldives and Shanghai in Asia. Jumeirah Group also runs the luxury serviced residences brand Jumeirah LivingTM with properties in London and Dubai; the new contemporary lifestyle hotel brand VENUTM; the wellness brand TaliseTM; Jumeirah Restaurant Group DubaiTM; Wild Wadi WaterparkTM; The Emirates Academy of Hospitality ManagementTM; and Jumeirah SiriusTM, its global loyalty programme. Future openings include luxury and lifestyle hotels in China, India, Indonesia, Jordan, Malaysia, Mauritius, Oman, Russia and the UAE.


About Author

Tim is one of representasia’s co-founders and the company’s CMO. He has been in the tourism industry since 1992 and has worked in Paris, London, Saigon & Bangkok. He has a strong background in operations, technology, sales & marketing. Representasia is his second business venture, following his founding of a successful Vietnam DMC in 2009.

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