PATA gives new push to adventure travel and responsible tourism

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BANGKOK, February 23, 2016 – PATA CEO Mario Hardy has praised the Tourism Authority of Thailand (TAT) for its continuing commitment to responsible travel and sustainable tourism. Speaking at a media briefing during the PATA Adventure Travel and Responsible Tourism Conference and Mart (ATRTCM) 2016 in Chiang Rai, Mario Hardy also thanked Governor Yuthasak Supasorn for the TAT’s generous sponsorship and support of the event attended by 278 delegates from 34 destinations.

Mr. Yuthasak Supasorn, TAT Governor said, “TAT recognises this niche event as an ideal platform to reiterate Thailand’s long-term commitment to promoting responsible tourism, especially to the who’s who of the industry. The event has attracted 278 delegates and top travel executives who promote adventure and sustainable travel options in destinations around the world. They are here to discuss new opportunities for promoting environmental protection and social sustainability and we have taken this chance to highlight how Thailand upholds the principles of responsible tourism that will also create sustainability at all levels of society.”

The PATA Adventure Travel and Responsible Tourism Conference on Thursday February 18, with the theme ‘Creating Experiences, Sharing Opportunities’, featured 20 speakers from 10 countries. Topics discussed were: ‘Increasing our Adventure Tourism Competitiveness’; ‘Creating Experiences that Challenge, Delight and Inspire’; ‘Best Practices in Responsible Tourism from the ASEAN Region’; The Inbound Marketing Playbook; ‘The New Adventure Market: Understanding the Indian and Chinese Adventure Traveller’, and ‘Crossroads: Adventure and Responsible Travel off the Beaten Path’. Presentations from the speakers are now available.

The Mart was opened officially on February 19 by Khun Yuthasak Supasorn, Governor – Tourism Authority of Thailand (TAT) and Mario Hardy, CEO – Pacific Asia Travel Association (PATA) in the presence of Khun Juthaporn Rerngronasa, Deputy Governor for International Marketing, TAT, Khun Sugree Sithivanich – Deputy Governor for Marketing Communications, TAT, Jon Nathan Denight, General Manager – Guam Visitors Bureau, and Andrew Jones, Vice Chairman – PATA (see pic).

Delegates connected with travel bloggers at a new-style ‘Bloggers’ Lounge’. Eleven bloggers, pre-screened by the Professional Travel Bloggers Association (PBTA), were present at the event. The influence of the travel bloggers in attendance provided an added dimension to the event with the hashtag ‘ATRTCM2016’ generating nearly one million social media impressions during the three-day event.

The PATA ATRTCM 2016 concluded with a dinner to promote next year’s event in Luoyang, China. Vice Mayor of Luoyang Municipal People’s Government Mr. Wei Xian Feng extended an invitation to all delegates to visit the cradle of Chinese civilisation in 2017. The dinner was hosted by the Luoyang Tourism Development Commission.

ATRTCM 2016, generously hosted by the Tourism Authority of Thailand, attracted 278 delegates from 34 destinations. Delegates for the event included 44 sellers from 28 organisations in 10 destinations and 32 buyers from 32 organisations in 20 source markets.


About PATA

Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 88 government, state and city tourism bodies, 22 international airlines, airports and cruise lines, 62 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to the 41 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership of the Global Travel Association Coalition (GTAC), which includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney, and London.

 

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Founded by two travel and technology professionals with years of experience in Asia, Representasia specialises in sales & marketing representation throughout Southeast Asia for travel/hospitality technology providers and travel-related startups, as well as providing marketing consultancy services for hotels and travel businesses in the region.

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