representasia Brings Simple Booking to Southeast Asia


Thailand-based travel, technology and hospitality marketing consultancy representasia have been appointed by innovative Italian hotel booking suite provider Simple Booking as their sales agent for Southeast Asia.

Simple Booking provides hotels with a suite of highly scalable and extremely user-friendly online booking tools including booking engine, channel manager, metasearch, reputation management, analytics and social media integration all in one affordable and easy-to-install solution. Simple Booking is already in use by hundreds of properties throughout Europe and recently passed the 2 million direct online bookings mark, generating over 1 billion euros in revenue in the process.

“We’re delighted to add Simple Booking to our rapidly growing portfolio of hospitality products” says Alan Lammin, representasia’s CEO. “Having already had hands-on experience I have to say it’s a really unique, original, easy-to-use product, and the number of different functions contained within one single solution makes it the perfect way for hotels to achieve more revenue from direct bookings.”

Nicola Seghi, Simple Booking’s Business Evangelist, is equally enthusiastic about the new partnership. “We chose representasia as it is a company with an experienced team and a proven track record of representing quality hospitality solutions across Indochina” he says.

Seghi is also confident that Southeast Asian hoteliers will love Simple Booking. “Hoteliers are always looking for solutions to drive more direct bookings from competitive markets” he tells us. “Simple Booking is a highly effective suite to maximise sales across all channels – direct, GDS, OTA and metasearch – and we know from experience that hoteliers love our stylish, intuitive and easy to use back office interface, which really sets us apart from our competitors.”

Representasia begin demoing Simple Booking in Thailand in July 2015 and will also be offering the solution to hotels in Vietnam, Cambodia and Laos. “We’ve already seen considerable interest in the product” says Lammin, “and we’re confident that Simple Booking will be warmly welcomed both by hotels looking for their first online booking solution, and by those looking to switch to a new provider.”

To find out more about working with representasia or to get a demo of Simple Booking, visit their website at or email them on

About representasia

Founded by two travel and technology professionals with years of experience in Asia, representasia specialises in sales & marketing representation throughout Southeast Asia for hotels, tour operators/DMCs, transportation suppliers and technology providers. We act as a trusted extension of your sales & marketing department, using our local knowledge and industry experience to help you achieve your business objectives in Thailand, Vietnam, Cambodia, Laos and Myanmar.

About Simple Booking

QNT Simple Booking is an Italian company operating for more than 10 years and focused on software development in the hospitality market.

From head offices in Florence, QNT Simple Booking now has more than 1800 hotels and resorts using its Simple Booking Hotel Distribution Suite.

A certified Partner of all main hotel market distribution companies such as Tripadvisor, Google, Trivago and all the main OTAs, the company has more than 30 developers worldwide and it is quickly growing.


About Author

Tim is one of representasia’s co-founders and the company’s CMO. He has been in the tourism industry since 1992 and has worked in Paris, London, Saigon & Bangkok. He has a strong background in operations, technology, sales & marketing. Representasia is his second business venture, following his founding of a successful Vietnam DMC in 2009.

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