When I was thinking of how best to open this post on hotel marketing, several possibilities occurred to me. I could’ve made a pithy reference to The Eagles’ seminal 1976 single “Hotel California.” I could’ve joked about staying out of Room 217, a tip of the hat to Stephen King’s classic 1977 horror novel The Shining (but definitely not the Stanley Kubrick cinematic adaptation, which while a perfectly good movie, is vastly inferior to King’s novel). I could have talked about the difficulties of running a remote motel while living with a domineering mother.
Fortunately for you, I decided against all of them, and chose to get straight to the point.
In this post, I’ll outline seven ways hoteliers can use digital marketing to their advantage in a highly competitive market. We’ll be looking at strategies for PPC, paid social, and more general techniques that will help professionals in the hospitality industry stand out from the crowd – without a single joke about bellhops…
Read the full article here: http://www.wordstream.com/blog/ws/2015/09/28/hotel-marketing