Room Service! 7 Essential Hotel Marketing Strategies


When I was thinking of how best to open this post on hotel marketing, several possibilities occurred to me. I could’ve made a pithy reference to The Eagles’ seminal 1976 single “Hotel California.” I could’ve joked about staying out of Room 217, a tip of the hat to Stephen King’s classic 1977 horror novel The Shining (but definitely not the Stanley Kubrick cinematic adaptation, which while a perfectly good movie, is vastly inferior to King’s novel). I could have talked about the difficulties of running a remote motel while living with a domineering mother.

Fortunately for you, I decided against all of them, and chose to get straight to the point.

In this post, I’ll outline seven ways hoteliers can use digital marketing to their advantage in a highly competitive market. We’ll be looking at strategies for PPC, paid social, and more general techniques that will help professionals in the hospitality industry stand out from the crowd – without a single joke about bellhops…

Read the full article here:


About Author

Founded by two travel and technology professionals with years of experience in Asia, Representasia specialises in sales & marketing representation throughout Southeast Asia for travel/hospitality technology providers and travel-related startups, as well as providing marketing consultancy services for hotels and travel businesses in the region.

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