The State of Technology Adoption in US Hotels


With hundreds of thousands of hotels around the world, it is difficult to get a genuine overview of how advanced (or not) they are on digitising their services.

Some 8,000 hotels in the US were surveyed recently by the American Hotel & Lodging Association, to try and understand what steps they are taking to enhance guest acquisition and services with technology.

The study has a decent sample size, so the results are a reasonably good indicator of some broader trends affecting both chains and independent properties.

Here are some of the headline findings:

  • Fewer hotels are using social media for marketing purposes, falling from a high of 93% in 2014 to 87% in 2016.
  • The number of hotels charging for in-room wifi has fallen from 11% in 2014 to just 9% in 2016.
  • Almost all (98%) of hotels offer high-speed in-room wifi.
  • Around two-thirds (65%) of properties offer check-in via a mobile device. Still, usage of such a service comes mostly from the leading four hotel chains.
  • Just a handful (around 5%) of hotels still do not use a central reservation system to handle bookings.
  • High-definition or flat-screen televisions are available in 88% of hotel rooms.

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About Author

Founded by two travel and technology professionals with years of experience in Asia, Representasia specialises in sales & marketing representation throughout Southeast Asia for travel/hospitality technology providers and travel-related startups, as well as providing marketing consultancy services for hotels and travel businesses in the region.

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