Vietnam’s tourism industry has experienced a strong rebound in the first quarter of 2016, with a near 20% jump in international visitor arrivals, reports Travel Daily Asia.
According to the latest data from the Vietnam National Administration of Tourism (VNAT), the country welcomed a further 820,480 international visitors in March 2016 to take the Q1 total to 2.46 million, up 19.9% compared to the same period last year. The March total marked a 28.3% year-on-year increase.
The rebound has been driven by the return of visitors from mainland China, which totalled 580,524 in Q1 2016, up 65.9% year-on-year. South Korea (+30.2% to 408,157) was Vietnam’s second largest source market in Q1, and combined, these two countries accounted for more than 40% of total arrivals to Vietnam in the quarter.
Japan (+11.8% to 192,410), the US (+14.3% to 164,738) and Taiwan (+15.2% to 122,665) completed the top five visitor source markets. Russia (+13.5% to 108,750), sixth overall, was the country’s largest European market, and this growth will come as a relief to Vietnam, following the 7% decline in Russian arrivals it experienced in 2015.
The top 10 visitor source markets were completed by Australia (+7.3% to 91,984), Malaysia (+18.7% to 94,365), the UK (+23.3% to 68,672) and France (+11.0% to 67,597). Arrivals to Vietnam by air increased 16.8% to 1.99m in Q1 2016.
In 2015, Vietnam recovered from a poor first half to end the year with a total of 7.94m international arrivals, up 0.9% compared with 2014.
See original article at http://www.traveldailymedia.com/234720/vietnam-arrivals-jump-20-in-first-quarter/