Where Did The Idea Of AirAsia Come From?


Asian Entrepreneur take a look at the history of budget airlines, and how it all led up to the success of AirAsia...

The concept of a low cost airline was started in the seventies by the American domestic carrier Southwest with the sole objective of offering cheap airfares to the consumers. This created a situation where already established flag ship carriers or legacy airlines to lose a significant amount of the market share to these newly formed low cost airlines, purely because of their ability to charge a lower price over traditional full cost airlines.

Read the full story here: http://www.asianentrepreneur.org/where-did-the-idea-of-airasia-come-from/


About Author

Founded by two travel and technology professionals with years of experience in Asia, Representasia specialises in sales & marketing representation throughout Southeast Asia for travel/hospitality technology providers and travel-related startups, as well as providing marketing consultancy services for hotels and travel businesses in the region.

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