Report from Eye for Travel
In Asian markets like China, India and Japan online travel – and that includes flight and hotel metasearch – is established, flourishing and mirrors global trends.
Unsurprisingly all these markets have proved attractive for global metasearch firms. UK-based Skyscanner is just one and by 2012 it had established a presence in China through a partnership with search engine Baidu. Later, in 2014, it acquired another – Youbibi, proving that local partnerships are an essential ingredient.
We spoke to leading travel brands to learn from them what offers them a boost in Asia…
Here’s what we learnt:
- There is a lot of room for growth in South East Asia where a lot of the bookings are still being taken by traditional methods
- We also learnt that low cost carriers have a strong brand presence in Asia and metasearch’s need to work to capture a loyal audience here
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